we created a great overview for our teams of service below.
Security, Privacy and Transparency
Eurocore B.V., a Dutch corporation, Registration Number 66557712, Head Office address Hullenbergweg 278, Amsterdam, 1101BV, has developed this Privacy Notice for Customers and Website Visitors (“Notice”) to demonstrate our commitment to protecting our users’ privacy. The terms “HyperBid”, “we”, “us”, and “our” include Eurocore B.V. and any affiliates and subsidiaries. The terms “you” and “your” refer to any individuals and entities who use our Services or visit our Website (including our publishers, advertisers, demand partners, and other service providers) and our Employees.
It also tells you about rights and choices with respect to your Personal Data that is collected, recorded, stored, adapted, used, or otherwise made available (collectively, “Processed”) by HyperBid in the course of our business, providing an ad mediation platform and other services (the “Services”) or the functionality of the Website, and how you can contact us if you have any questions or concerns.
Your use of the Services is subject to this Notice, therefore if any term of this Notice is unacceptable to you, please do not use the Services and do not provide your Personal Data.
2. Information We Collect
The categories of Personal Data we may collect (directly from you or from Third-Party sources) and our privacy practices depend on the nature of the relationship you have with HyperBid and the requirements of applicable law.
When you use the Services or the Website or engage in certain activities, such as registering for an account
with HyperBid, requesting Services or information, or contacting us directly, we may ask you to provide some
or all of the following types of information:
1. Personal Data Provided Directly by You
Account Registration, Orders, Requests, and Other Information You Provide
We collect your information, including your sign-in credentials, username and password, name, job function,
e-mail address and phone number, when you complete an order form, register to login to or use our Services,
request that we contact you or provide additional information to attend an event.
General technical information about your device: your time zone, the amount of free memory on your device,
the name and version of the app to which the ad is served, limit ad tracking status, operating system name
and version, timestamp, the name of the manufacturer of the device, the language of the operating system,
the name of the mobile carrier, internet connection type (e.g. WiFi). Interaction with our ads: An indication if
you viewed or clicked on an ad
Communications with Us
We may also collect Personal Information from you such as your name, email address, phone number or
mailing address when you choose to request information about our products and Services, register for a
newsletter, contact customer service, or otherwise communicate with us. We also may receive other
information you may voluntarily choose to provide.
Payment Information for services purchased;
We may also collect engagement data with our products and communications for analytics, reporting,
and communication improvement purposes
2. Automatic Data Collection when you use the Services
We may collect certain information automatically through our Services, Website, or other methods of web analysis,
such as your language and regional settings, your Internet Service Provider (ISP), Internet protocol (IP) address,
cookie identifiers, mobile advertising identifiers, and other device identifiers that are automatically assigned to
your Device when you access the Internet, location data, web browser type, operating system, pages that you
visit before and after using the Website or our Services, the date and time of your visit, the amount of time you
spend on each page, information about the links you click and pages you view on our Website, and other actions
taken through use of the Website or Services such as preferences.
When you use our Services, we and our third-party service providers may collect information from you through cookies, web beacons, web server logs, and similar technologies. For further information, please refer to our Cookies Policy.
- Advertising Indentifiers
We may also use mobile advertising identifiers to recognize your device and perform the services. Depending on your device, you can choose to change or limit the transmission of your mobile advertising identifier by going into your device settings.
We may also utilize analytics providers, such as Google Analytics, in the collection, compilation and analysis
of information regarding visitor behavior. Find more information Google’s practices by going to
www.google.com/policies/privacy/partners, and opt-out of them by downloading the Google Analytics
opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
3. How We Use the Information We Collect
- Providing and Improving the Services
Serving Ads on App Developers’ Apps
We use the Ad Network Information collected from your device to serve ads on app developers’ apps. More
specifically, we use such information for the following purposes:
Ad delivery: we use your Ad Network Information to technically enable the delivering of ads to your device.
Reporting, billing and attribution: We use your Ad Network Information to generate reports for our
publishers and bill advertisers and publishers, including for ensuring that if you interact with our ads,
we will receive payment for our service.
Internal Operations: We use your Ad Network Information for internal operations, such as debugging,
support, security, and improving our services.
Optimization and frequency capping: We use your Ad Network Information for optimizing advertising
campaigns, including for limiting the number of times you view a specific campaign across our network,
or the number of ads you view in a specific app.
Personalized advertising: Our corporate affiliates and advertisers may use your Ad Network Information
for personalized advertising (i.e. ads that are based on your interest or profile).
Operating our Mediation Platform
We use your Advertising ID, IP address, and Mediation Information collected from your device to operate our
mediation platform. More specifically, we use such information for the following purposes:
Reporting: We generate reports for the app developers using our mediation platform in order to allow them
to better understand their audience in terms of interaction with ads.
Segmentation: We allow app developers to create segments based on parameters they configure in our
mediation platform. Such segmentation allows them to use different ad networks and different ad units for
different segments of users. However, this feature does not allow them to serve you with personalized
advertising, as app developers cannot control the content of the ads served by different networks.
Sending ad requests on behalf of the app developer: In addition to the other information used to
operate the mediation platform, we use the Ad Network Information in order to send ad requests on
behalf of the app developer to ad networks with which the app developer has direct contractual relationship,
but due to technical reasons, we are in the best position to populate the ad request with the Ad Network
To comply with applicable laws and regulations, and to protect the rights, property, or safety of us or any other
person, enforce our Terms of Service.
Fraud detection and prevention: We use your Ad Network Information for detecting and preventing fraud,
and for ensuring viewability of our ads.
We will use your Personal Data for marketing purposes (as permitted by applicable law), such as contacting you
about our products and Services, and providing you with promotional materials that may be useful, relevant,
valuable or otherwise of interest to you, including but not limited to the following uses:
To tailor content, advertisements, and offers;
To notify you about offers, products, and services that may be of interest to you;
To provide Services to you and our sponsors;
For other purposes disclosed at the time that Individuals provide Personal Data;
Otherwise with your consent.
When we process Ad Network Information, Mediation Information and Advertiser Information on behalf of app
developers, we act as their processors. For any request to exercise your individual rights related to such
processing (including the rights of access, rectification, erasure, portability, and the right to restriction and/or
object to processing), you should contact the relevant app developer.
4. Aggregated Information
May use Personal Data to create anonymized information, such as de-identified location information, and
we may use such information in a number of ways, including research, internal analysis, analytics, and any
other legally permissible purposes. Anonymized and aggregated information is used for a variety of functions,
including the measurement of visitors’ interest in and use of various portions or features of the Services or
5. SDK – Software Development Kit
We may collect personal data directly from your device through our SDK integrated by app developers in
their apps. SDK, or a Software Development Kit, is a software component that allows us to serve ads in a
mobile app, and to collect information directly from the end-users of such an app. If you use our SDK as a
publisher, you agree that we may also share certain non-personal data about your use of the SDK through
your mobile properties with advertisers and demand partners who provide content through our SDK. Such
information may include the number of requests you receive for ad placements purposes, the number of
impressions, related click-throughs generated, and information about revenue you receive.
4. How We Share Your Information
1. Our corporate affiliates, from which we receive services, such as IT, security, storage, delivery of advertising
campaigns, personalized advertising, and other internal operations.
- Vendors and Service Providers: We may share your Personal Information with our vendors, service providers,
and other third parties for the purpose of receiving services such as fraud detection and prevention, viewability
measurement, reporting, and storage.
- As Required by Law: to comply with legal obligations or to protect and defend our rights and property.
- Advertising Partners, for the purposes of attribution and whitelisting/blacklisting. We may share your Personal
Data with our third-party advertising partners to provide you with advertisements regarding our services.
- International Transfers: we will transfer your information outside the EEA based on the Standard Contractual
Clauses. If you wish to access such clauses, please visit this page.
- Onward Transfers: We may choose to share Personal Data with our business partners and affiliates for our
and our affiliates’ internal business purposes, or to provide you with Services that you have requested.
We do not sell your Personal Data.
5. How to Control Your Personal Data
As a Data Subject, please note that you have the right to request access to and rectification or erasure of your
personal data, or to restrict or to object to processing of your personal data in accordance with the provisions of the
GDPR. You can access or rectify your information by reaching out to us at email@example.com.
Please note that your request may be subject to identity verification procedures.
Complaint to supervisory authority – You also have the right to file a complaint with the relevant supervisory authority
(e.g. of your country or domicile) where Hyperbid has not addressed your concerns.
6. Data Security & Retention
Security: We maintain high-standard technical & organizational measures through the implementation of
appropriate safeguards; we protect your Personal Data from unauthorized access, disclosure, or misuse, such
as using SSL encryption.
Retention Period: We will retain your Ad Network Information, Mediation Information, and Advertiser
Information for the longer of: (i) a period of up to 2 years from the date such information is first stored in our
systems; or (ii) a period of 3 months from the last appearance of your Advertising ID in our systems.
We do not knowingly collect, maintain, or use Personal Data from children under 16 years of age, and no part of the
Services is directed to children under the age of 16, except to comply with law and to the extent permitted by the
General Data Protection Regulation (GDPR) and/or other applicable privacy laws to support our legitimate interests
or the legitimate interests of our app developers.
If you learn that your child has provided us with Personal Data without your consent, then you may alert us
8. Changes to This Privacy Notice
and the revised version will be effective the date it is posted.